Prime Minister Narendra Modi has said that climate change must be fought from dinner tables in every home, stressing the importance of behavioral change in tackling climate change. Speaking virtually at a LiFE initiative titled ‘How Behavioral Change can Tackle Climate Change’ at the World Bank, Modi said, “When an idea moves from discussion tables to dinner tables, it becomes a mass movement. Making every family and every individual aware that their choices can help the planet can provide scale and speed.” He also lauded the efforts made by the people of India in recent years to improve the sex ratio, cleanliness, energy conservation and waste reduction.
Prime Minister Narendra Modi emphasized the need for adequate financing for behavioral initiatives to fight climate change. He pointed out that the World Bank Group is looking to increase climate finance from 26% to 35%, and that support for initiatives like Mission LiFE would have a multiplier effect in achieving this goal. The focus on climate finance is usually on conventional aspects, and the Prime Minister stressed the importance of including behavioral initiatives in the financing plan. The Mission LiFE initiative aims to democratize the fight against climate change by making every family and individual aware that their choices can help the planet. In his speech, Prime Minister Narendra Modi emphasized the importance of behavioral change in tackling climate change and highlighted that the World Bank Group is looking to increase its climate finance from 26% to 35%. The focus of this climate finance is usually on conventional aspects, but Modi stressed the need to work out adequate financing for behavioral initiatives as well. He also expressed hope that support from the World Bank towards behavioral initiatives such as Mission LiFE will have a multiplier effect.
