Maleesha Kharwa, a 14-year-old girl from Mumbai’s Dharavi Slum, has become the face of luxury beauty brand Forest Essentials’ new campaign called ‘The Yuvati Collection.’ Discovered in 2020 by Hollywood actor Robert Hoffman, Maleesha has since gained significant popularity on Instagram and has been involved in various modeling assignments. Forest Essentials, a renowned name in the luxury Ayurveda industry, recently featured Maleesha in their campaign, which garnered immense attention and praise on social media.
In April, Forest Essentials shared a heartwarming video on Instagram, showing Maleesha entering their store and seeing her campaign photos displayed. The video captured her sheer delight and served as a reminder that dreams do come true. It quickly went viral, accumulating over 5 million views and more than 406,000 likes. Internet users applauded Maleesha for her accomplishments and congratulated her on this remarkable achievement.
Many users expressed their happiness and appreciation for Forest Essentials’ decision to promote diversity and inclusivity in their brand. They highlighted the importance of representation for dusky girls and praised Maleesha’s beauty. The overwhelming positivity in the comments reflected the impact of Maleesha’s story and the desire for more diversity in the beauty industry.
Mira Kulkarni, the founder and chief managing director of Forest Essentials, emphasized that through the Yuvati Collection, they not only support Maleesha’s dreams but also contribute to Project Paathshala, which empowers young minds. She stated that Forest Essentials aims to promote the idea that dreams are for everyone, regardless of their background, and all dreams matter.
Maleesha herself considers her campaign with Forest Essentials as her most significant achievement to date. While aspiring to be a model, she emphasizes that education will always remain her top priority. Her story serves as an inspiration to many, showcasing the potential for dreams to be realized regardless of one’s circumstances.
The collaboration between Maleesha and Forest Essentials represents a positive shift towards inclusivity and the celebration of diversity in the beauty industry. By featuring Maleesha, Forest Essentials not only supports her aspirations but also sends a powerful message that dreams know no boundaries. Maleesha’s journey serves as a reminder that with determination and opportunity, dreams can become a reality, inspiring countless others to pursue their aspirations.
