TikTok, the popular video-sharing app, is facing a string of bans across various countries due to cybersecurity concerns. The latest country to join the bandwagon is New Zealand, which has announced that it will prohibit the use of TikTok on devices with access to the country’s parliamentary network.
This move by New Zealand comes in the wake of similar bans by other nations such as the US and the UK. These bans have caused widespread concern among TikTok users and are increasingly eroding people’s trust in the app.
The bans are a result of concerns about the app’s handling of user data and the potential for the Chinese government to access that data. TikTok’s parent company, ByteDance, has repeatedly denied these allegations and has stated that it doesn’t store user data or share it with China.
Despite these assurances, the bans have led to a loss of faith in TikTok among many users. This loss of trust could have a significant impact on the app’s business potential, as users may be reluctant to use it or engage with its content.
To mitigate this risk, TikTok needs to take steps to address the concerns raised by governments and users. This could involve greater transparency around its data policies and more robust security measures to protect user data. By taking these steps, TikTok may be able to restore the trust of its users and avoid further bans that could significantly impact its business. But the news of such bans is showing that TikTok may not be able to restore the trust and this year might it the worst year for the app.
